portfolio

Jacob

Wilson

SOCIAL MEDIA Manager & Content STRATEGIST

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Bio

I am a social media manager and content strategist

I specialise in elevating brands' digital presence through ​expert social media management, strategic content ​planning, impactful influencer collaborations, and ​creative content execution. My approach is tailored to ​each brand's unique identity, driving engagement and ​delivering measurable results.

Over the years I have worked with a diverse portfolio of ​clients in the travel, luxury fashion, lifestyle, government, ​sustainability, and technology industries.

Clients

I have worked with clients across various industries to develop impactful and tailored communications, marketing campaigns, and social media management.

work

Content Strategy ​& Growth

At Numa, I served as the Head of Content for ​TikTok, where I played a pivotal role in ​expanding the brand's digital footprint.

I led the development and execution of a ​dynamic content strategy for TikTok, driving ​rapid audience growth from 0 to 4,000 ​followers in under three months.

I conducted data analysis and market ​research to identify key trends and insights, ​which led to the adaptation of brand ​partnership content strategies, increasing ​TikTok engagement by 55%.

Led influencer partnerships that ​drove over 2 million views and ​boosted brand visibility, ​contributing to a €50,000+ ​revenue increase within five ​months.

I also collaborated with the ​Instagram team to enhance ​content strategies and integrate ​cross-platform initiatives, ​managing the entire content ​lifecycle to ensure alignment ​with Numa's business objectives ​and deliver measurable results.

Influencer ​Partnerships

Influencer

Content

Led European influencer partnerships that ​exchanged stays for content, boosting brand ​awareness and driving revenue through ​unique codes. I also collaborated with the ​Instagram team to refine strategies, manage ​content, and ensure alignment with Numa's ​business goals.

I collaborated with Watches of Switzerland to craft a captivating social media campaign for International Women's Day that showcased the stories of inspiring and influential women from diverse industries, including Kate Reid, the Founder of Lune Croissanterie, and Diana Chan, the winner of MasterChef Australia.

I managed the entire campaign lifecycle, from talent management and production to creative direction, ensuring that the stories captured were brought to life in a way that aligned with the brand's campaign goals and objectives. I also managed paid advertising and reporting to measure the campaign's success.

Social

Media

Campaign

Management

Brand

Identity

I collaborated with Daily Jocks, a premium global menswear brand, to create and manage a social media brand refresh campaign.

My role involved working with the team to create and manage the entire project lifecycle, from developing the strategy to managing talent and production, copywriting, email marketing, and social media management.

I helped a well-loved company update their brand identity and transform their brand into something fresh and more aligned with their new business direction.

Social

Media

Mangagement

As social media manager and content strategist for Oscar Hunt premium menswear, I worked across internal and external teams to deliver strategic, data-driven creative communications through video and photos, capturing the true essence of the brand's mission and values.

My responsibilities included conducting research, developing strategies, managing content calendars, overseeing production, copywriting, budgeting, and reporting. I successfully elevated the brand's digital presence through my efforts and achieved impressive results.

Content Creation

As a social media manager for Watches of Switzerland and Clipsal, I film and edit content for platforms like TikTok, Instagram, and Facebook. I stay current with the latest trends and utilise various social media channels. With my expertise in creating engaging, platform-specific content, I can reach and engage with target audiences, increasing brand awareness and growth.

Using platform-specific strategies and techniques for my clients, I am able to maximise engagement to ensure that each piece of content resonates with the target audience.

Email

Marketing

I worked with Clipsal as their social media manager, while extending myself to assist with their email marketing for new product launches and product information releases.

My role involved copywriting, developing marketing assets, and designing email marketing campaigns that effectively drove engagement and awareness.

Public

Relations

As a key member of the team at the Prime Minister and Cabinet during the COVID-19 pandemic, I launched and managed the official Australian Government social media channels, growing them to over 1 million followers across Facebook, LinkedIn, Twitter, and Instagram.

My role involved collaborating with teams and government agencies to translate complex information into visual and written communications, designing assets, managing community engagement, design, production, and crisis management.

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